A GeoPoll Research Report
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South Africa is a market leader in the African smartphone market and easily one of the most developed and sophisticated. GeoPoll, a market researched company, shared insights into this dynamic market through the report of recent research they conducted.
Despite high rates of smartphone adoption, South Africa is plagued by high data costs which have resulted in protests and fierce competition between the country’s leading mobile network operators including MTN and Vodacom. It has been found that data costs in South Africa are more expensive than those found in other sub-Saharan African nations including Kenya, Nigeria, and Ghana.
In order to better understand how South Africans are using their phones, what features and applications they use most often, and how much they are paying for mobile services each month, GeoPoll conducted a study in February 2020 with 400 South Africans.
Methodology
With a 50-50 male-female split, and 33-33-34 split between ages 18-24, 25-34, and 35+. Respondents were roughly nationally representative across the 9 provinces in South Africa.
The surveys were sent via mobile web, meaning respondents received an SMS message with a link that opened in a browser within their phone. Due to this methodology, all respondents had access to the internet when they took the survey, and 398 out of 400 respondents reported that they own a smartphone, as opposed to a more basic phone with internet access.