Anas Sefrioui is channeling over MAD 3 billion (approximately $300 million) into a large-scale mixed-use project in Abidjan, representing one of his biggest ventures so far in Côte d’Ivoire’s economic hub.
The development, spearheaded by Addoha Group, will be situated in Zone 4, one of Abidjan’s most established commercial and residential neighborhoods. The project officially kicked off last week following the signing of the land purchase agreement.
Spanning over 150,000 square meters, the mixed-use complex will integrate residential, retail, and office spaces. Central to the plan are four 20-story residential towers, dubbed “Les Tours Éléphants,” accompanied by a large shopping mall and contemporary office buildings.
The Abidjan venture reflects a strategic evolution for Addoha. Founded in 1988 by Anas Sefrioui, the company initially made its mark during Morocco’s housing boom by delivering thousands of affordable homes, focusing on volume-driven projects for middle- and lower-income buyers.
In recent years, Addoha has shifted toward higher-end developments, launching its Prestigia brand for luxury residences and Coralia for mid-market segments. The group has also expanded into sub-Saharan Africa, responding to growing urban populations and rising housing demand. The Abidjan project underscores this pivot toward premium, multi-use developments aimed at affluent residents and corporate tenants.
Expansion Across West and Central Africa
Addoha currently operates in Côte d’Ivoire, Senegal, Guinea, Gabon, and Cameroon. Across Morocco and its African markets, the company’s active pipeline exceeds 23,000 units, representing more than MAD 10 billion (around $1 billion) in secured revenue. This backlog provides long-term visibility as the group gradually emphasizes higher-margin projects.
Strengthening Domestic Footprint
Alongside international ventures, Addoha continues to fortify its presence in Morocco. The group recently approved the Blanca City Park project in Dar Bouazza, near Casablanca, with projected revenues of MAD 12 billion ($1.2 billion), reinforcing its foothold in the country’s premium housing sector.
Addoha has also secured contracts for over 5,000 rehousing units across Casablanca, Rabat, and Marrakech, expected to generate roughly MAD 1.2 billion ($120 million) in revenue. These projects offer steady income streams while supporting higher-end development initiatives.
For Anas Sefrioui, the $300 million investment in Abidjan represents more than a single project—it is a key step in positioning Addoha as a leading urban developer across French-speaking Africa.