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Ferrari (NYSE: RACE), an Italian luxury sports car manufacturer, has entered the blockchain market through a cooperation with Velas Network, a Swiss blockchain firm.
Ferrari stated on Monday that it has secured a multi-year deal with Velas to provide “exclusive digital content” for the Scuderia’s fans. Velas will also serve as the primary sponsor of the Ferrari Esports Series, an online series that competes in the F1 Esports Series, the official digital championship for all teams racing in the FIA Formula One World Championship.